EMÜ VIII Nature Tourism Conference
“Low-season tourism product design”
Estonian University of Life Sciences conference hall
Kreutzwaldi 1a, Tartu
11.03.2025
The working language of the conference is English
Register for the conference via QR code or by clicking herelink opens in new page
The deadline for on-site participant registration is March 4, 2025
(or until all spots are filled)
The deadline for online participation registration is March 10, 2025
PROGRAM | |
|---|---|
| 9.30-10.00 | Registration and welcome coffee/tea |
| 10.00-10.15 | Opening words: Aret Vooremäe – director of the Institute of Agricultural and Environmental Sciences of Estonian University of Life Sciences James Simpson – project leader of the Baltic Sea Region program project Light in the Dark Indrek Maripuu – moderator of the conference |
| 10.15-12.15 | • Product design: regenerative tourism - Prof. Xavier Font, University of Surrey, UK – online. • Market demand related nature tourism – Lily Allas, Board Member at Jõulumäe Recreational Sports Centre, Estonia • Savour the Low Season - Crafting Culinary Experiences That Shine Year Round - Niclas Fjellström, global coordinator of Culinary Heritage, Sweden • The key for product development in tourism - Antra Spinga, tourism marketing material designer, Latvia |
| 12.15-13.15 | LUNCH + Bascil project wine, cider and cheese testing and LitD Project Hiiu Courmet tea workshop |
| 13.15-14.30 | • Light in the Dark and low season travel trends for 2025 - James Simpson, Novia University of Applied Sciences • Light in the Dark project Low season tourism challenge inventory results - Helena Von Schoultz, Åland University of Applied Sciences • Branding low season – Pär Johansson, Stockholm Business Region AB (VisitStockholm) |
| 14.30-15.00 | Coffee/tea break |
| 15.00-16.15 | Best low-season tourism practices by SMEs or DMOs • Diginomads: theory and practices - Indrek Maripuu, Loovusait, Estonia • Apple safary and farm shop - Anna and Jan Alm, Öfvergårds, Åland • Fishing tours as a local lifestyle - Katja Euro, Strömfors bed & bistro, Kotka, Finland • Selling destination in low season - Jaanika Toome, Kirglik Avastaja, Mulgi Elamuskeskus, Estonia • Journey in Stockholm Archipelago with the insight and value of collaborating in co-packaging – Ulrika Hedbom, The Lofsdals Guides; Marie Östblom, Stockholm Business Region AB (VisitStockholm) |
| 16.15-16.45 | Online quiz/workshop: obstacles and solutions for low season tourism |
| 16.45-17.00 | Concluding remarks |
Representative of the organizing committee
Põllumajandus- ja keskkonnainstituut
Elurikkuse ja loodusturismi õppetool
5204112
5204112lea.sudakova@emu.ee
lea.sudakova@emu.ee
The conference is organized by the Chair of Biodiversity and Nature Tourism of the Estonian University of Life Sciences and Estonian Rural Tourism Association and co-financed by Interreg Baltic Sea program projects “Light in the Dark” and “Bascil”, Estonian Business and Innovation Agency and the Estonian Chamber of Agriculture and Commerce